Custom CRM
Software shaped to yourprocess, not the reverse.
For operators whose model breaks standard CRM logic — multi-entity brokerages, project-based services, franchise networks — we engineer bespoke platforms with the automation, permissions and reporting the business genuinely requires.
3.4x
Faster internal cycle time
-62£k
Annual licence spend removed
1
System replacing five tools
What you get
Bespoke CRM Engineering
Product Definition
User stories, data model and interface architecture validated with the teams who will live in it.
Application Build
Next.js and Postgres platform with role-based access, audit logs and offline-tolerant UX.
Automation Core
Native workflow engine, notification rules and document generation.
Reporting Suite
Operational dashboards plus scheduled exports to finance and leadership.
How we run it
The six-phase Augencia execution system.
Discovery
Process interviews and a clickable prototype before any engineering.
Foundation
Data model, authentication, permissions and deployment pipeline.
Modules
Two-week feature sprints with stakeholder review at each increment.
Handover
Documentation, training and an optional managed support retainer.
Frequently asked
Bespoke CRM Engineering
When off-the-shelf software cannot model how you actually operate.
Book a strategy callHigher upfront, lower over time. Most builds pay back within 14 to 20 months against per-seat licensing plus the integration work it would still require.
Your cloud account, your data, your ownership. We provision infrastructure as code and can operate it under a support agreement.
A written diagnosis lands within 48 working hours. A first production sprint is typically two to six weeks depending on integrations. Retainers cover optimisation after the first workflow is live.
Yes. Most programmes sit beside an in-house team. You keep the accounts, code and data. Augencia owns the system design, the first production cut and the measurement model.
We do not publish a one-size price. Scoped work in this line typically starts in the £10,000–£25,000 range for a first production workflow, with retainers for ongoing operation. You receive a number after the diagnosis.
Related capabilities
Twenty-two ways we move your revenue line.
Let's engineer your next unfair advantage.
Tell us what is stalling. You will receive a diagnosis, a plan and a number within 48 hours.